![]() ![]() So what’s the big deal? Well, it instantly creates a way to connect with selected users on a more personal, more intimate, and more individual level. ![]() In fact, at its core, the service is simply a way of sending direct messages that include photos, videos and other posts to friends. There’s nothing particularly unusual or groundbreaking about Instagram’s direct messaging feature. You may also want to download our free Instagram Direct Message Templates for Business! Statistics like this are now posing an interesting question: should businesses be putting all their eggs into one (particularly strong) Facebook basket, or should they be branching out and discovering alternative communications options?įor example, are Instgram direct messages going to present themselves as a viable advertising space for marketers? And, will they take over Facebook’s focus on their Messenger ads? In fact, one of the most likely contenders to knock Facebook from its top spot as a direct message platform is sister-network Instagram, which the New York Times has lovingly referred to as ‘Facebook’s next Facebook’ ever since the platform grew by a whopping 100 million users within just a 6 month window during the first half of last year. We’ve already taken a look at Facebook Messenger for businesses, but while Facebook is still very much the king of social media, it’s certainly got a few little princes and princesses keen to take the throne. Today, most of us are using free, fast, and fun options like Google Hangouts and Whatsapp, although businesses are showing a trend for sticking to services by social media networks. Zuckerberg later said that the integration wouldn't come until 2020 at the earliest.Messaging services have come a long way from the homing pigeon and the early days of AIM, thank goodness! All of this comes after the New York Times reported in early 2019 that Facebook CEO Mark Zuckerberg had directed employees to integrate private messaging services across Facebook, Instagram, and Messenger. Facebook debuted a desktop app for Messenger just last week. A standalone app launched in late 2019, called Threads, for Instagram users to exchange messages and photos with those on their Close Friends list. However, you're still unable to video chat via Instagram, which you're able to do through DMs on the mobile app.įacebook, Instagram's parent company, has made a series of changes in the last year to prioritize private messaging across its family of platforms. Users will be able to start one-on-one and group chats, read and send to messages, share photos, and double-tap to react to responses. Instagram appeared to ramp up the rollout earlier this week, and announced Friday the feature was now available to its millions of users, "no matter where you are in the world."Īccessing Instagram DMs via desktop will be a welcomed addition for influencers, brands, and others who heavily rely on direct messaging on a regular basis. Instagram has brought a crucial feature to desktop computers and web browsers that has up until now been limited to the platform's mobile app: Direct Messages.Ī "small percentage" of users have had access to DMs on their desktop since January, when Instagram first told The Verge it was testing the feature.
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